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Apple Could Lose Corporate Ground to Samsung

Apple needs to pay attention to the enterprise if it does not want to lose its place at the corporate table.

Despite building enterprise-grade products, Apple is not marketing iPhones and iPads to business users or enterprise IT. In light of Samsung ad campaign selling the enterprise-readiness of its devices, Apple needs to change its tune--before it's too late. Samsung SAFE devices will appeal to IT because they come closer than any other devices to emulating the sheer number of policies that IT had access to when managing BlackBerry handsets.

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